COMM2900. Marketing Technology Management. New Product Development. Depending on the mutual interests of students and faculty, research may be behavioral/experimental or quantitative/analytical in nature. COMM2500. Students participate in activities designed to develop knowledge and skills necessary to successfully analyze and address ethical and interpersonal communication issues. Attribute(s): NUpath Interpreting Culture, NUpath Writing Intensive, COMM3415. (4 Hours). Singles today have no shortage of options when it comes to ways to find a date. Focuses on the marketing process through the use of case studies simulating actual business settings and marketing challenges. Explores demographic, lifestyle, social, and cultural trends and their impact on consumer attitudes, motivations, and behavior. 'Rhetoric' refers to strategic communication employed to reach the persuasive goal of an agent. Creating Customer Value through Artificial Intelligence. COMM2131. The first half of the course explores the ethical and structural fundamentals of argumentation, including its main theorems regarding argument schemes and critical questions, argument structures and reconstruction, and fallacies and felicity conditions of valid reasoning. COMM2525. Undergraduate Research Practicum in Marketing. Seminar in Communications. Offers students an opportunity to learn about some of the communicative challenges people face in starting, maintaining, and terminating close relationships. Professor of music and media and screen studies Murray Forman remembers when he first became hip-hop identified, hearing the opening lyrics of Grandmaster Flash and the Furious Fives The For the many Taylor Swift fans who tried to secure tickets to her Eras tour, the process was grueling. Special Effects and Postproduction for Television. (4 Hours). Home | Northeastern Illinois University Prerequisite(s): MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6318 with a minimum grade of C-, MKTG6214. Uses lectures, case discussions, team and individual exercises, and a project on creating a value-driven AI strategy to offer students an opportunity to begin to develop intuition behind modern AI technologies. Northeastern University. Provides an overview of the major qualitative and quantitative marketing research methodologies available to marketing managers. Considers how the theories and techniques of argumentation can be used to understand and promote differing points of view, explore ideas and alternatives, and convince others of the need to change or act. A marketing plan project is used to enable students to apply their understanding about the marketing process. Topics include how to translate product features into buyer benefits, how to handle customer objections, and how to close sales and deals. Staff Directory - Northeastern University Athletics Northeastern University Marketing Intern in the United States makes about $20.11 per hour. Students visit the two key locations connected to human rights communication: The Hague (home of the International Criminal Court and the International Criminal Tribunal for the former Yugoslavia) and Brussels (the unofficial European capital). Also focuses on sexual health. Reviews significant moments of oratory, assessing them in the historical context in which they occurred. Ethical issues in persuasion are addressed throughout the course. Rhetoric and Justice. MKTG2202. Assistant Director - Communications Job in Boston, MA at Northeastern Northeastern University (Boston, Mass.).. Marketing and Communications Digital Editing for TV. Average salary for Northeastern University Assistant Director Of Marketing And Communications in Auburn, NH: [salary]. (3 Hours). Covers professional codes as well as personal, interpersonal, small group, organizational, and societal factors affecting ethical mediated communication. Emphasizes using market information to choose and manage the companys relationships with customers and competitors in a complex, changing environment, as well as the practical concerns of implementing and evaluating marketing strategy. According to the American Marketing Association, marketing is "an organizational function and a set of processes for creating, communicating and delivering value to customers, and for managing customer relationships in a way that benefits the organization and its stakeholders." Finally, seeks to better prepare students for their co-op experiences or future work opportunities by reviewing professional writing skills and principles for effective video-interviewing practices. . Covers major theories and methodological approaches in communication studies and situates communication within larger social, political, and economic institutions. Focuses on developing student skills in putting together a marketing plan based on a thorough understanding of the market. Analyzes the ways in which sexualities intersect with issues relating to interpersonal communication, mediated communication, popular culture, identity, and social movements. (4 Hours). Examples may include augmented reality, virtual reality, mixed reality, internet of things, real-time interactivity, geolocation tools, wearables, dynamic content personalization, automation, social media, chatbots, voice assistants, and artificial intelligence. Covers topics such as problem definition, research design, sampling, attitude measurement, survey design, data collection, and data analysis. These include Nuremberg (the site of the Nazi Party rallies and Leni Riefenstahls infamous Triumph of the Will), Berlin (Hitlers Germania and Riefenstahls Olympia"), and Wannsee (the site of the Wannsee conference). Junior/Senior Honors Project 1. Special Topics in Marketing. Readings, cases, discussions, lectures, guest speakers, student reports, and exercises on the World Wide Web are all utilized. MKTG6283. Going-to-market topics include managing value-added resellers and distributors. c.zangerl [@]northeastern.edu. Exposes students to cutting-edge research in quantitative marketing to help them define and advance their interdisciplinary research interests. Covers team selling and relationship marketing. Topics may include product innovation, market identification and segmentation, customer valuation, media attribution models, and assessment of digital and social media. Communication Studies (COMM) < Northeastern University Students receive instruction from award-winning research and teaching faculty who share their knowledge to help empower the next generation of marketing leaders. Health Communication Campaigns. Through Northeastern University's Graduate Certificate in Marketing, you will have the opportunity to gain the core knowledge and skills necessary to carry out essential marketing functionsfrom branding new products to advertising services and exploring new consumer audiences. COMM3330. COMM2750. COMM3308. (4 Hours). 617.373.5445 [email protected] Thomas Michael. COMM3615. Office of Communications & Marketing - Northeastern State University Uses social and digital media to examine questions about contemporary topics and the histories that contribute to them. Bachelor's degree in Marketing, Communications, Business, or related field. Much of our communication is nonverbal, as it is through our body language that we initiate new relationships (both personal and professional) and communicate anger, frustration, happiness, and grief. COMM2991. MKTG6200. (4 Hours). College of Arts, Media and Design (CAMD) | Northeastern University University Relations Team | Northeastern State University Health Communication Campaigns. The Politeness BiasShun-Yang Lee, Rui, H., Whinston, A.MIS Quarterly2019, Joint Impact of Ethical Climate and External Work Locus of Control on Job MeaningfulnessJay Mulki, Felicia LasskJournal of Business Research2019, Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?Koen PauwelsJournal of Interactive Marketing2019, The Impact of Adding Online-to-Offline Channels on Firm's Offline and Total RevenuesKoen PauwelsJournal of Interactive Marketing2019, Big and lean is beautiful: A conceptual framework for data-based learning in marketing managementKoen PauwelsReview of Marketing Research2019, The Cannabis Industry: A Natural Laboratory for Marketing Strategy ResearchOlsen, M., Keith SmithMarketing Letters2019, Does Changing Defaults Save Lives? Offers students an opportunity to understand and engage with online community and how this relates to topics such as human behavior, identity, and communication online. Creating Business Value with Data and AI Technologies. - Center for the Arts. Full-Time MBA Program - D'Amore-McKim School of Business COMM2300. (3 Hours). Designed to provide a unique opportunity to engage faculty, professional staff, and peer mentors in small group discussions. Contact the Division of Marketing and Communications Address all questions and concerns to the Division of Marketing and Communications, marketing@neiu.edu. 360 Huntington Ave. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in services and goods companies, and in for-profit and nonprofit organizations. Communication Studies < Northeastern University Discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. Northeastern University Digital Marketing Manager, Paid Media Job in Northeastern University hiring Associate Director - Marketing (3 Hours). After a nationwide search, Northeastern Illinois University has named Christopher Childers as its new Executive Director of Marketing and Communications. Consultation Skills. Offers students an opportunity to analyze artifacts from recent political campaigns such as stump speeches, campaign debates, campaign advertising, and formal campaign speeches such as nomination acceptance addresses, concession and victory speeches, and inaugural addresses. Introduces the process of planning, preparing, producing, and evaluating audio production styles and techniques. Explores the complex interplay between law (the First Amendment) and ethics (personal and professional responsibilities). Concludes with a discussion of the effective use of reasoning in society from a logical, dialectical, and rhetorical point of view. May be repeated once. myNortheastern Opens New Window, Privacy Policy Research, Scholarship & Creative Practice. Northeastern University Senior Marketing Manager Salaries in the United Discusses how to formulate and evaluate your own theory-based hypotheses on the influence of media in American democracy. Includes location scouting, production budgets, writing techniques, equipment location, postproduction editing, and content analysis. This position is. Exposes students to the elements and terminology of audio production as they record, mix, and produce their own original projects. COMM6500. Family Communication. (4 Hours). The final project is based on reflective thinking, critical evaluation, and creative application. Designed to stimulate the moral imagination, reveal ethical issues inherent in communication, and provide resources for making and defending choices on ethical grounds. Northeastern University - Profile, Rankings and Data | US News Best (4 Hours). MKTG6294. As consumers of these images, and especially as communication scholars, we need to think critically about these visual materials and how they shape our perceptions of ourselves and the world around us. Independent Study. Through a series of discussions, screenings, homework, and in-class exercises, offers students an opportunity to gain the skills needed to produce successful audio recordings. Studies the opportunities and challenges associated with the increasing globalization of Indian and Asian markets. Faculty & Staff - Northeastern CAMD Northeastern University. Introduces how organizations use the latest technologies for enhancing consumer engagement. Focuses on theories of and approaches to the study of intercultural communication. (4 Hours). Online - Northeastern University College Of Professional Studies Explores the latest trends in technology and new media, their effect on marketing goods and services, and how to deliver value to the customer using the latest technological innovations. Mobile Communication. (4 Hours). Attribute(s): NUpath Capstone Experience, COMM4625. Web Request. Emergency Information Introduces the fundamental techniques of quantitative data analysis and visualization in the marketing context. 2022-23 College of Professional Studies Undergraduate PDF, Bachelor of Science in Business Administration, BSBA, Bachelor of Science in International Business, BSIB, Accelerated Bachelor/Graduate Degree Programs, College of Social Sciences and Humanities, College of Professional Studies Undergraduate, and in most DAmore-McKim combined majors, 360 Huntington Ave., Boston, Massachusetts 02115, Quantitative Analysis of Consumer Data (if not taken as a required course), Enabling Technologies for Consumer Engagement, Marketing Research (if not taken as a required course), Undergraduate Research Practicum in Marketing, Managing Customer Engagement in a Service World. As representations of the past are used as instruments of power, it is important to study the roles of various communicative practices in constructing, negotiating, and revising public memories. Students focus on analyzing an authors meaning and communicating that meaning to an audience through interpretive performance. Also studies the impact of mass communication on the outcome of elections. Covers brand marketing and positioning, sports marketing research, event sponsorship and promotion, social media, public relations and community outreach, and controversial issues in sports. Students are required to write a lengthy research paper that carefully analyzes a rhetorical object. We are a creative, multicultural community, and we understand that each individual builds a very personal path to success. Surveys core concepts, histories, and controversies in the design, use, and critical study of communication technologies that both shape and are shaped by social relationships and social institutions (such as work, education, religion, and the family). Marketing | Employer Engagement and Career Design Political Communication. Examines the role of marketing as an organizational function and a set of processes to manage offerings that provide superior value to customers. Exposes students to ways of ethical reasoning across communication contexts, including organizational communication, social media, intercultural communication, mass media, and interpersonal communication. After having a top advertising program, we foresaw a shift in marketing communications and founded the IMC degree in the early 1990s. . Through a series of discussions, screenings, homework writing assignments, and in-class writing workshops, offers students an opportunity to gain the skills to produce commercially viable content. Theories of Conflict and Negotiation. (1-4 Hours). Learn how to manage the integrity of a brand across all marketing activities and communication channels. Offers students an opportunity to apply what they learn in the course to their personal and professional lives. TTY 617.373.3768 Attribute(s): NUpath Ethical Reasoning, NUpath Writing Intensive, COMM3450. Other marketing-related options available to students include a minor in marketing and both concentrations and minors in brand management and marketing analytics. Offers students an opportunity to develop their presentational skills in a variety of settings and realistic business tasks. Minimum of 3-5 years of professional experience in communications, marketing, or journalism. In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior Students apply course topics to their organizations and analyze real company customer satisfaction data to provide managerial insights for a decision maker. Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. Beyond Television. Examines the role of marketing and business in societys central contemporary problems as well as the way marketing can take a positive and influential role in the efforts to address these problems. Designed to prepare students for careers that demand an understanding of the intersection between the growing data-driven and technology-enabled possibilities and various ways in which they can be creatively leveraged for designing better digital products and markets. Genres of popular communicationbe they self-help books, speculative fiction, or fashion blogsreflect the aspirations and fears of a people at their moment in history. MKTG6320. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. Presents a theoretical and practical examination of the ways in which communication is gendered in a variety of contexts. MKTG6223. Posted: January 11, 2023. COMM1101. Production Practicum Abroad. Areas of study include play-by-play announcing, interviewing, reporting, writing, and anchoring. Offers an Advanced Writing in the Disciplines (AWD) course. (4 Hours). Counts as MKTG2201 for business minors only. Encourages students to share and translate their findings for relevant academic and professional communities. (4 Hours). Also examines contemporary issues in marketing that can affect organizational success. (4 Hours). Offers students an opportunity to learn how platforms change the way firms and consumers transact; to identify customer groups whose affiliation with the platform is most valuable; to understand the dynamics and limitations of platform-based network effects; to design competitive platform-based marketing strategies; and to develop plans for turning products and services into sustainable platforms. (4 Hours). Bouv Marketing and Communications Web Request Public Relations Principles. Group Communication. Centers, Labs and Initiatives. The course objective is not to seek solutions to problems of memory but to develop enabling questions that guide research. Focuses on in-depth project in which a student conducts research or produces a product related to the students major field. Crisis Communication and Image Management. Full-Time. Integrated Marketing Communications - Medill - Northwestern University Marketing research helps businesses know their customers and aids in business decision making. Prerequisite(s): MKTG2201 with a minimum grade of D- or MKTG2209 with a minimum grade of D-, MKTG4604. Examines business issues associated with the entertainment industry. Offers an in-depth look at the consumer decision process as a model to guide the planning and evaluation of marketing strategies. Emphasizes the production and successful interaction with electronic and traditional supportive media. Designed to prepare students to work with audio in modern media settings. Integrates into this analysis how different institutions and interpersonal situations affect our understanding of gender roles. Examines the specific elements of marketing management, including market research, metrics, positioning, planning, and the marketing mix. Our renowned faculty examine the myriad ways in which marketing transforms and creates relationships among organizations, individuals and societies so that all benefit. Sports Promotion in the 21st Century. Prerequisite(s): COMM1101 with a minimum grade of D-, COMM4993. (4 Hours). Explores a variety of approaches to making special effects for film, video, and the World Wide Web. Get to know some of the students, professors and alumni whose unique experiences have led them to Northeastern and beyond . Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. Every proposal requires a detailed outline of the objectives and plan of study and must be accompanied by a supporting statement from the supervising faculty member under whose direction the study takes place. Offers students an opportunity to uncover and develop their vocal range as narrator, announcer, character, and spokesperson with effectiveness and emotional authenticity. (4 Hours). MKTG6222. Boston, MA 02115. Offers students an opportunity not only to understand the way that history prompts public discourse and how that discourse shapes history but to learn critical approaches to better understand the rhetoric of this period. Properly collecting and utilizing data from inside and outside the organization is necessary to support this process. Communications Specialist in Boston, MA for Northeastern University (4 Hours). Advertising Practices. Topics include communication dynamics, systems thinking, dialogue, conflict management, leadership, power, and teams within different institutions, including government, higher education, and corporate America. Based on 19 salaries posted anonymously by Northeastern University Assistant Director Of Marketing And Communications employees in Auburn, NH. (3 Hours). May be repeated without limit. Business-to-business (B2B) marketing involves selling products and services to organizations (e.g., for-profit firms, government agencies, and institutions) and focuses on deeply contextual relationship development to effectively attract, develop, and retain business customers. Research topics can span business, politics, advocacy, entertainment, public health, the environment, and other societal sectors. BS in Business Administration and Communication Studies Metaphorically and literally, the class takes the trip from Vienna (Hitlers formative years) via Munich (the site of much of Hitlers early struggle for power), to Berlin (the former Nazi capital). In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior and lift company performance; and what drives marketing effectiveness and customer engagement. Topics include the evolution of organizational communication, communication networks, information management, and communication climate. Studies the relevant scientific, political, and ethical dimensions of each case; the generalizable theories, frameworks, and methods that scholars use to analyze them; and the implications for effective public communication, policymaker engagement, and personal decision making. Through this immersion, our students, faculty, and partners derive new insights and ideas that lead to richer learning, greater cross-cultural appreciation, and actionable solutions. Northeastern University hiring Marketing, Communications and Events It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Communication, Technology, and Society. Explores key sites and aspects of Nazi propaganda and the rhetorical techniques they employed. New York Times All The Latest Throughout Northeastern. Attribute(s): NUpath Interpreting Culture, NUpath Societies/Institutions, COMM1331. Through case study assessments and hands-on exercises, explores the process of marketing video techniques from designing, building, and executing marketing ideas to evaluating effectiveness and exploring online corporate identities. Focuses on identifying and acquiring relevant data to address different marketing challenges, conducting relevant quantitative analyses, and communicating obtained insights across the organization to make better marketing decisions. (4 Hours). COMM2912. Examines literature related to crisis communicationincluding theories, models, and strategiesand establishes ethical principles in terms of what, how, and when essential elements must be employed for effective and ethical crisis communication. The concentration embraces an approach that is analytical, creative, and practice oriented. 2022-2023 Northeastern University Exposes students to the elements and terminology of studio production using multiple cameras, live switching, audio mixing, and studio lighting. Youth and Communication Technology. Offers students an opportunity to better understand our society and enhance an ethical mind-set, while highlighting the ways marketers can contribute to societal well-being. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace.